Description

THE IDEA

Support your local farmer.
Live free.
The second one depends on the first.

WHY THIS DESIGN EXISTS

Food independence is not a lifestyle preference. A community that cannot feed itself has to ask permission from whoever can. The sweatshirt puts the two ideas side by side because they belong together.

WHAT HAPPENS WHEN YOU WEAR IT

People read the first line and agree. Then they read the second and ask what one has to do with the other. That is the whole opening.

READ THE REVOLUTION

Black Market Cattle Company Is Bigger Than Beef

WEAR THE REVOLUTION

The Black Market Original Free The Food collection

THE DETAILS

Crewneck sweatshirt made without side seams for a clean line and less fabric waste. Ribbed knit collar that holds its shape. Double-needle stitching at stress points. Ethically produced in Nicaragua. Machine wash cold.