Description

THE IDEA

Support your local rancher.
Embroidered, not printed.
It will outlast the argument.

WHY THIS DESIGN EXISTS

Ranchers sell into a system that takes most of the margin and gives back a label. Buying direct changes who gets paid. The hoodie says so quietly, in thread, on the garment people actually work in.

WHAT HAPPENS WHEN YOU WEAR IT

It goes to the sale barn, the fair and the feed store, where the people reading it already know exactly what it means and the people who do not will ask.

READ THE REVOLUTION

Black Market Cattle Company Is Bigger Than Beef

WATCH THE REVOLUTION

What Does It Mean To Buy A Quarter Of A Cow

WEAR THE REVOLUTION

The Black Market Original Free The Food collection

THE DETAILS

Three-panel fleece hoodie in a 70% ring-spun cotton, 20% polyester blend with soft three-end fleece. Adjustable hood with drawstrings and a spacious kangaroo pocket. Embroidered decoration. Machine wash cold, tumble dry low.