Description

THE IDEA

No direction but go.
Nobody issued the map.
You were never waiting on one.

WHY THIS DESIGN EXISTS

A compass with no fixed heading is the honest version of self-direction. It is the Black Market Cattle Company mark for people who left the approved route and did not ask for a replacement.

WHAT HAPPENS WHEN YOU WEAR IT

The cap reads as vintage workwear before it reads as a statement, so it gets worn in places a slogan never would.

READ THE REVOLUTION

Black Market Cattle Company Is Bigger Than Beef

WATCH THE REVOLUTION

Why I Built Black Market Cattle Company

WEAR THE REVOLUTION

The Black Market Original Free The Food collection

THE DETAILS

Structured six-panel mid-profile cap with hard buckram front panels. 60% cotton, 40% polyester front and visor with a pre-curved Permacurv undervisor. Breathable 100% polyester mesh back. 100% cotton sweatband and an adjustable snap closure. Adult sizing.