Description

THE IDEA

The brand, cut for someone the political apparel aisle forgot.

WHY THIS DESIGN EXISTS

Most liberty merchandise is a men’s t-shirt in six sizes. This exists because the ideas are not male, and because a brand that only outfits half its audience is not really a brand.

WHAT HAPPENS WHEN YOU WEAR IT

It puts the mark in rooms where nobody expects to see it, which is exactly where an unfamiliar name gets asked about.

READ THE REVOLUTION

Black Market Cattle Company Is Bigger Than Beef

WEAR THE REVOLUTION

The Black Market Brand collection

THE DETAILS

95% polyester, 5% spandex with four-way stretch. Flatlock stitching for minimal seam visibility and a 4-inch high-rise elastic waistband. Hand wash, line dry.